Company Profile
Watenka e-commerce platform was setup in 2019 in Tokyo. The platform belongs to the Watenka business organization. The purpose of the platform is to spread out Japanese local brands to all over the world and move towards a business path leading to the world. In the future, more and more global brands will also be enrich to the Japanese commercial market. The platform mainly operates Japanese local brands with female consumers, including jewelry, women’s cosmetics, health products, etc. The core market advantage of the platform lies in its integration with Asian markets. These years, the key business is to promote gem products.
Brand’s History
The origin of the Watenka brand story was traced back to 1995. It was the most prosperous era of Japan’s economic development in the 20th century. It was the heyday of mass entertainment consumption. The founding members of Watenka created an entertainment brand that represents the integration of Asian cultures, which is the “harmony” culture that represents the Asian community, also means“和”.
“天” means all over the world . In that era, people generally had a strong desire to consume luxury goods. Watenka began to sell precious natural gems such as pearls and corals in Japan and all over the world. At that time, Japan was also one of the most popular tourist countries in the world. So the founders had a wish for the band, for every of the products that we sold is represented the beautiful wish sending from Japan to the “World Unity”. Through the Watenka platform, it showed the world beautiful and magnificent things, and the “華” culture which means beautiful things was integrated in it.
As a result, with a sense of mission of Asian culture going to the world, the “和天華” ,pronounced “Watenka” was born .
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